The world of esports has gained a traditional sports club. AC Milan, 18-time champion of the Italian Serie A, is now represented in esports and has announced a partnership with QLASH.
AC Milan, also known as the Red Devils, is entering esports. As announced on Twitter, the traditional club will team up with the Italian organization QLASH. In the future, the name AC MILAN QLASH will be used in various esports titles, above all, of course, FIFA 21.
AC Milan's Chief Revenue Officer Casper Stylsvig said:
"We're happy to announce this brand-new partnership with QLASH. This agreement is another important step in our Club's modernization and innovation path. We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we're delighted to be embarking on this new adventure in the world of Esports in partnership with a leading company like QLASH."
QLASH co-founder and CEO Luca Pagano added:
"For traditional companies that have the courage to adjust and embrace innovation, Esports can represent a huge growth opportunity. We are thrilled and proud that AC Milan decided to pick QLASH as their Esports arm, not just for operation, but also at brand and commercial levels. AC MILAN QLASH is a true, deep, and effective partnership. For sponsors that want to invest in the future, without neglecting the present or their traditions, together we will be able to offer the best of both worlds."
Apart from FIFA, AC Milan will also be present in the mobile game Brawl Stars. The upcoming World Finals of November 21-22 will also be played under the AC MILAN QLASH banner. Further engagements in other esports titles are currently not planned.
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