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There are a couple of things that gamers don't like and at the top of the list are microtransactions and in-game advertising. Aaaand... EA ticked both of those boxes. The latest faux pas came a couple of days ago when in-game ads appeared in UFC 4. More specifically, ads promoting the Amazon Prime show The Boys, which were played during replays. This comes one month after the game was released and reviewed. A slick move by EA, that had fans furious. The internet being the internet, it responded: A viral Reddit post later and EA apologized and removes the ads.
If you love UFC 4, check out our review of the game here.
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